Insights
September 27, 2024
What is Business Design? The start of the Innovation Puzzle.
The article explores the role of Business Design in innovation, differentiating it from other design fields like Service Design and UX Research. Business Design merges design thinking and business strategy, focusing on creating viable, feasible, and desirable business models. Business Designers play a critical role in identifying new opportunities, solving problems, conducting market research, and building business cases to validate ideas. They help guide projects from strategic questions to solid business models, often collaborating with teams to de-risk concepts and ensure commercial viability.